Content Marketing
As part of your social media package, we help you build a solid content marketing strategy for your industry.
Why does Content Marketing matter?
For years now, we have been exposed to traditional product marketing where companies try to out- sell each other by hammering on about features and benefits. Customers nowadays can smell this generic kind of sales tactic from a mile away and respond poorly to it.
Content Marketing is the opposite of that! Content marketing instead tries to build a relationship with the audience through educational campaigns and entertaining posts. It generally tries to encourage your target market to interact with your brand regularly and tag their peers to do so as well. It creates a much more intimate and long-term relationship with your customers.